Creative Partner, FULLMOON WORKS (Beijing) Culture Communication Co., Ltd.
With 18 years of experience​ in 4A and multinational advertising agencies, I combine strategic thinking with creative excellence, leveraging deep human insights to solve real-world problems. I advocate for results-driven creativity, using innovative ideas to address core business challenges through marketing. Passionate about creativity, I maintain a keen curiosity for global trends and emerging technologies, backed by extensive expertise in both creative development and execution.
Awarded TBI’s "DTC Brand of the Year" in 2023​ and shortlisted for the FBIF Cross-Border Marketing Award.
Notable clients served include: Intel, AMD, Volkswagen Import, LG, Samsung, Haier Smart Home, Hennessy, Sanlitun Village, Mengniu, Yili, Telunsu, JD.com, and other leading international and domestic brands.

President of Sunrain Group, responsible for the group's strategic planning and operational management. With over 20 years of management experience​ in the home appliance and new energy sectors, he previously held positions at Haier Group​ and Hunter Douglas​ (Netherlands), combining strong international vision with localized operational capabilities.
Since assuming leadership in 2007, he drove a 20-fold growth in performance​ over seven years, leading Sunrain to become the "first solar thermal listed company on China’s A-share main board"​ and the only A-share listed enterprise in China’s solar thermal industry.
He has been consistently recognized with honors such as "China Marketing Icon", "China's Most Influential Brand Figure Award", and "Outstanding Contribution to China's Advertising Education Award"​ for five consecutive years. He was awarded "2013 Chinese Economic Figure"​ by the China Economic Development Forum Committee, named "Global New Energy Business Leader"​ in 2015 by the China Energy Economy Institute, and ranked 15th in the Top 100 Most Market-Valuable CEOs (2015–2016).
Additionally, he has served as a part-time MBA mentor​ at Nanjing University, Hohai University, and other institutions, and has been invited by leading financial magazines to write marketing columns. He has published works including "Marketing Win Thinking"​ and "Heart Marketing: The Humanistic Interpretation and Practice of Marketing 3.0"

Brand Director of Micoe Group, with 20 years of industry experience, specializing in brand strategy​ and public relations communication. Pioneered the "Four Modernizations of Branding" initiative (younger, more socialized, fashionable, and international) and led the planning and execution of the following campaigns:
📺 Television IP Collaborations
Integrated marketing for Hunan TV’s I Am a Singer
Campaigns with Zhejiang TV’s China Blue TV, including Keep Running, The Voice of China, and Twelve Flavors
CCTV’s National Brand75th Anniversary featuring 75 brands
🌐 Digital & Online Campaigns
Sina Weibo “Red Packet Fly”​ event
Kugou Music “Micoe Song King”​ online singing competition
🔗 Integrated Marketing Initiatives
China Aerospace​ series campaigns
Chinese Antarctic and Arctic Research​ partnerships
Naming rights for high-speed rail “Micoe号”
“Love in Milan, Romance at the Expo”​ PR event (Milano World Expo)
2023–2025 Harbin Ice and Snow Carnival​ and the 41st (2025) Harbin Mass Ice and Snow Wedding
❤️ Public Welfare Programs
Communist Youth League Youth Entrepreneurship Initiative
Communist Youth League “Warm Winter Action”​ for young volunteers
China Women’s Development Foundation​ projects: “Mother Water Cellar” and “Warm Campus”
🏆 Awards & Honors
Great Wall Award​ by China Advertising Association
Top Ten Professional Brand Managers​ by Brand China Committee
Top 500 Chief Brand Officers​ (2021, 2022)
👥 Judging & Advisory Roles
Judge for Communist Youth League “Chuang Qing Chun”​ Youth Innovation and Entrepreneurship Competition (2018–2021, four sessions)
Final-round judge for Economic ObserverChina Outstanding Brand Marketing Awards​ (2018–2019)
Final-round judge for Digital MarketingHu Xiao Awards​ (2020–2025)
Final-round judge for China Advertising Association Digital Marketing Competition​ (2023–2024)
Expert judge for Kering International Innovation Awards​ (2017–2024)
Judge for CMO Goldsmith Awards​ (2022–2025)
Final-round judge for IAI Awards 2025

Graduated from Fujian Normal University​ with a degree in Chinese. Has devoted years to the brand marketing field, accumulating extensive experience and comprehensive capabilities. Previously held positions at companies including Hongxing Erke, Walt Sports, and Qibu Co., Ltd., where she was fully responsible for the brand development of ABC KIDS​ and other brands. Well-versed in brand foundational development and market promotion processes, adept at independently managing overall brand planning.
A senior brand marketing expert​ with over 15 years of experience​ in brand strategy and communication. Possesses a deep understanding of industry dynamics and is familiar with all aspects of brand and product promotion. Has independently led the planning and execution of multiple large-scale integrated marketing projects for enterprises and brands.

Senior Brand Marketing Expert​ with over 20 years of experience in brand communication, integrated marketing, and commercial operations.
Previously served as Brand Manager​ and Brand Communication Director​ for Procter & Gamble (P&G) Greater China, overseeing well-known brands such as Safeguard​ and Rejoice. Later appointed as the Group’s Greater China Brand Communication Director, successfully advancing the localization and innovation of P&G’s communication strategies in China. Founded Shanghe Communication Agency, providing integrated marketing services for multiple Fortune 500 companies and leading domestic brands, with a focus on pioneering content marketing innovations. The agency’s projects have been recognized with industry awards such as the CCTV Public Welfare Marketing Best Case​ .
As a former partner of PinYuan Culture, Led the introduction of globally renowned cultural IPs—including the British Museum and the Metropolitan Museum of Art—into the Chinese market, driving business model innovation for art and cultural IPs. As CCO of ZhongChuang Culture Tourism Group, spearheaded the full-chain incubation and commercial innovation of cultural-art IPs and content, successfully establishing China’s largest offline cultural space chain, "Meet Museum,"​ which collaborated with over 100 leading global cultural institutions and generated cumulative online content views exceeding 2 billion​ .
Lai Liangrui is highly esteemed in China’s advertising and brand marketing sectors, having been honored as one of China’s Top 100 Most Influential Marketing Strategists​ and receiving the China Advertising Association Great Wall Award Annual Person of the Year. He is a member of the International Advertising Association (IAA)​ and serves as an expert智库 for the Western China Cultural Creativity Product Research Institute​ and the China Color Research Institute

Guangzhou UMCG Business Unit Partner; an international 4A integrated communications advertising professional with 13 years of experience in international 4A media and advertising agencies. Previously held positions at WPP Group's Mindshare, Omnicom Group's OMD, and Publicis Group's Zenith .
Possesses a media-minded approach to integrated advertising communications and has extensive experience in marketing planning across multiple industries, with particular familiarity in finance, pharmaceutical/healthcare, FMCG (fast-moving consumer goods), home appliances, and home furnishings. Has served a portfolio of renowned international and local clients, including China Life, China Guangfa Bank, Industrial Bank, China Resources Group, China Resources Sanjiu, China Resources Jiangzhong, Dong-E-E-Jiao, China National Pharmaceutical Group (Sinopharm) Taiji, BY-HEALTH, Infinitus, China Unicom, China Mobile, Jinlongyu, Liby, Tsingtao Brewery, Watsons, Xiwang, Heinz, Vinda, Toshiba, Colmo, Hamilton Beach, Mercedes-Benz, Biostime, Chow Sang Sang, Marubi, and Water-based Cotran .
Leveraging an international perspective and deep local market insight to provide clients with professional integrated brand marketing solutions, helping enhance their market influence. Has accumulated profound experience in several key sectors such as finance, pharmaceutical/healthcare, and FMCG. Having served numerous well-known brands, this professional has established a strong reputation within the advertising and marketing industry and holds certain industry resource advantages and professional influence in the field of integrated marketing communications .

Adhering to the philosophy of #Not Just a Creative, But a Creator#, W was rapidly developed into a brand marketing and entertainment group recognized across the Asia-Pacific industry for its innovation-driven DNA. The group pioneered #Wild Dog Culture#, implemented the #Hyper-Media#​ brand strategy, and upheld the corporate mission of #Serving Undervalued Creators#. Its high-quality, high-output, and highly cross-disciplinary advertising content, along with its innovative business models, consistently influence industry trends.
Over the past nine years, the group has garnered over 797 top-tier domestic and international industry awards. It has been recognized as one of China's "Top 50 Business Innovators of the Year," inducted into the Campaign A-List Advertising Hall of Fame, and named Campaign's "Creative of the Year." Concurrently, it has held key roles such as the inaugural Chairperson of the CIA China Independent Creativity Alliance, Jury Chair for the Effie Awards, China 4A Golden Seal Awards, LongXi Creative Awards, Golden Pupil Awards, and Hu Xiao Awards, and Co-Chair of the China Design Power Association. Additionally, it has served as a jury member for the Cannes Lions, One Show, ADC Awards, London International Awards, New York Festivals Advertising Awards, Hishort Global Film Short Festival, Asia-Pacific Chinese Times, Taiwan 4A Awards, and Taiwan DSA Awards. It also holds the position of Visiting Professor at the Central Academy of Fine Arts and Wuhan Media University. Furthermore, it has been consistently honored as a member of the China Marketing Management Think Tank, recognized as an Annual Contributor by the China Commercial Advertising Association (CAAC), appointed as Vice President Unit of the China Metaverse Association, and distinguished as a leader at the Yangtze EMBA Business School and a leading figure in China's 4A industry.

Guangzhou Yingxing Tianxia Culture Communication Co., Ltd., Co-founder;​ Deputy Secretary-General of the Guangdong Provincial Youth Chamber of Commerce; Member of the Guangdong Provincial Advertising Association; Member of the Guangzhou Young Entrepreneurs Association;
Winner of multiple prestigious awards including the Great Wall Award, Golden Lion Award, and Kylin Award;
Long-term provider of services to well-known enterprises such as Walmart, Chimelong, and BYD

29 years of experience in marketing and venture capital, including 17 years concurrently overseeing venture capital. Has held senior executive roles at multiple renowned companies, with extensive expertise in marketing, advertising, digital marketing, and public relations strategies. Previously served as the Head of the Advertising Department at Guangzhou Daily Press Group, as well as CMO/COO for several technology companies. Managed teams of up to 500 people, familiar with venture capital operations, with the largest financing amount reaching 50 million.
Served as a torchbearer for the Guangzhou Asian Games and holds significant influence in the marketing and advertising industry. Holds a Master’s degree in Integrated Marketing Communications from the University of Hong Kong, with profound expertise in internet marketing, precision advertising, and integrated multi-media operations.

Head of Strategic Consulting for the Growth Strategy Consulting Team of Eightfold Creative Group, specializing in brand strategy/product innovation for 30 years.
Member of the Design Committee of the China Packaging Technology Association, judge of the New York International Advertising Festival, and judge of the China Advertising Festival.
Designated design project for the 2008 Beijing Olympics, participated in the planning of the first Chinese national brand advertisement, national smart grid brand strategy, COFCO Wine Industry's five-year development strategy plan, Great Wall Wine brand development strategy, Bank of China's Olympic marketing strategy, Hisense Group's integrated brand strategy and brand communication, Qingdao Beer brand strategy, Harbin Beer brand strategy, Guangming Dairy brand strategy and product innovation development, Jiatong Tire's integrated brand communication, unified Olympic themed product innovation development consulting, Boss Electric Appliances brand strategy and product innovation planning, Panasonic China brand strategy planning, Kunshan City brand strategy, Dayi Pu'er tea brand strategy, Zhongcha brand strategy and product innovation, Shuanghui product innovation project consulting, Tianshi Group brand strategy, Laoshan mineral water brand strategy Brand strategy/business model reengineering of Netfish and Netcafe, development strategy planning and product innovation of Wufangzhai brand.

New Blue Label Digital Group - Creative Platform Manager;
Deeply cultivating advertising and marketing for 16 years, managing digital group AI+creative platform by 2024;
After going through international 4A and local 4A, we focus on advertising, integrated marketing, entertainment marketing, social marketing and digital marketing, and provide creative solutions for automobile, Internet e-commerce, finance, entertainment, FMCG and other industries.  
Member of the Effie Award Video Marketing Council, serving as the final judge for authoritative awards such as Busan Advertising Festival, Greater China Effie Award, Times Golden Statue Award, Shuying Award, Golden Eye Award, and Golden Mouse Award;
ONESHOW Newcomer Program, Huafu Youth Award Creative Mentor, and Judge of National College Student Advertising Art Competition;
Has won multiple top international and domestic awards, including the SABRE Awards Asia Pacific Gold Award, ONE SHOW Silver Pencil, Greater China Effie Award Gold Award, 4A Creative Award Gold Award, Dragon Seal Creative Award Bronze Award, New York Advertising Award Bronze Award, and London Chinese Creative Award.

RedBank Red Shore founder and deputy director of the Qingai Project; Lu Mei, visiting professor and master's supervisor at the Communication University of China; guest speaker at Peking University and Renmin University of China;
LIA, ONESHOW, Great Wall Award, 4A Creative Award Final Review Expert. A key contributor to major advertising industry awards in China, one of the 30 Creative Peaks in China, a leading figure in China's broadcasting and telecommunications industry, and an outstanding contemporary creative in China.
Winner of over 100 international awards, including the world's top three design accolades: iF Design Award, Red Dot至尊奖, IDEA Gold Award, IDA Gold Award, ADC Annual Award, Cannes Lions Gold Lion, Busan AD Stars Gold Award, Great Wall Gold Award, Yellow River Gold Award, 4A Creative Gold Award, Times Gold Award, and SHOP International Retail Marketing Grand Prize.

Founder & CEO of Shidao Cultural Media Company;
Shop! Chairman of the Film and Television Professional Committee of the International Retail Association;
Standing Committee Member of the Film and Television Advertising Committee / Academic Committee Member of the China Advertising Association, Member of the International Advertising Association;
Initial and final judges for the Effie Awards; final judges for international and domestic awards such as the Golden Lion Award and China Digital Marketing Campaign Awards;
Former Senior Producer and Director at MTV China under Viacom Group;
Won dozens of international awards including Telly, TopDigital, Effie, Golden Lion, and Golden Rooster;
Long-term service to renowned 3C enterprises such as Huawei, Honor, Xiaomi, Vivo, and Lenovo.

Secretary-General of the Film and Television Advertising Committee of the China Advertising Association, concurrently serving as General Manager of China Advertising Network Beijing;
With over 20 years of extensive experience in brand strategy planning, new media operations and promotion, and big data analysis;
Served as the final judging panel member for numerous domestic and international advertising awards, including the Golden Lion Award, Tiger Roar Award, Golden Calf Award, National Advertising Competition, China Digital Marketing Practical Competition, and SHOP International Retail Marketing Grand Prize;
Worked in state-owned, private, and joint venture advertising and media companies in roles such as marketing, media, planning, and management;
We have served over a hundred renowned brand clients, including Baidu, China UnionPay, BMW, Sanyuan Milk, Shede Liquor, Luhua Peanut Oil, Shanghai Chemical Industry, Gome, Joyoung, Furongwang, and Sanjin Pharmaceutical.